Direct Marketing E-Book

For some time now, Linda Yarbrough and I have been talking about direct marketing. I have been talking to Linda about how difficult it is for new products from single product marketers to get their products into traditional channels of distribution. Linda on the other hand has been telling me horror stories she has been hearing from some of these same folks who have tried to find reliable, knowledgeable advice on how to use direct marketing for their products or services.

Finally it dawned on us that maybe we should produce an E-Book on Direct Marketing that would provide prospective marketers with a basic understanding and do it so that it wouldn't eat up their marketing budget.

The Direct Marketing E-Book will be up on my website this week and Linda's website shortly as well. If you have a new product or service and are considering using direct marketing or direct advertising to go to market, please save yourself a lot of time, effort and money. Buy the E-Book first! Then, proceed with caution. Use the information provided to make sure that the people you choose to help you go to market are not just spending your budget, but truly do know how to help you get the best results possible.

Good Luck!