Direct Marketing E-Book is Now Online

Linda Yarbrough and I have been working together for several years now. As I was working on "The Impending Paradigm Shift in Hardware Marketing," Linda and I decided to co-create an e-book on Direct Marketing. We both believe that traditional approaches to markets are becoming more difficult to navigate as businesses continue to be more metric sensitive and the number of competing messages continues grow. We have both seen too many entrepreneurs and start-ups that blew their budgets without a good understanding of what they were getting into. It is our hope that this e-book will provide enough information to help those venturing into direct marketing to avoid some of the basic pitfalls.

At only $9.95, it will provide a level of understanding that is the result of years of experience. It is easily downloaded as a PDF and is intended to be an aid to enhance your chances for direct marketing success. Click here for more information.