Marketing New Products - Hardware / Hardlines

This week I had the opportunity to speak to the Pennsylvania Inventors Association as part of Expo Erie. This is the second inventors group that I have had the chance to speak to and in preparation developed a handout that includes much of my 12 step process for marketing new products. It is a quick and dirty check on the preparedness of any inventor to take their product to market.

All too often, I talk to inventors who think there ideas have value. The truth is, we all have ideas and ideas alone are not worth much. The value in the idea increases as the idea approaches commercial success. This week I also visited a prototype shop where the owner complained that working with inventors is the most difficult part of his business. This is due in part to collecting for work done and in part because the inventors have no idea about how the value in their idea grows as they come closer to commercial success.

If you have an idea and want to turn that idea into economic value, then you need a copy of my handout which I will be happy to email to anyone who will send me an email at bob@marketingnewproduct.com .