Christmas is Upon Us!

For the last ten years, I have paid particular attention to the Sales figures reported by online merchants as compared to bricks and mortar retailers. Invariably, the early reports always underestimate the online sales and over estimate the traditional retailer's numbers. The online numbers continue to amaze and this year will be no exception. My sense is that we are going to see an incredible increase in online sales over previous years.

First, I am being inundated with promotional offers to buy online.
Second, I am hearing more people who dislike fighting the crowds at the retailers and prefer the comfort of their own home for shopping.
Third, I am hearing more comments about the products being offered at the stores are the same from store to store. Unique items are only available online or at very unusual retailers.
Fourth, The number of online retialers offering free shipping makes buying online more economical than traveling to some distant retail outlet.

Watch the numbers and the incredible power of online retailing.