The Tree of Knowledge 3.0

In the 1980s, I was lucky enough to tap into a new venue for advertising. I moved our company from print in the traditional screwdriver books to broadcast. I had to decide between wrestling and Nascar. Both had the potential to reach my target audience, but Nascar was going to be an easier sell to my Board. Once convinced I spent $500,000 and got $1,000,000 worth of exposure that was part of the reason that sales increased about 60% while I was at that company.
Today another opportunity exists to multiply your advertising investment and increase sales in a questionable economy. Take a look at my latest Taking Aim newsletter. Click here.