Taking Aim at Hardlines: Accelerated Product Evaluation Program

Tuesday, July 19, 2005

Accelerated Product Evaluation Program

For over 20 years, I have been working in the Hardlines / Hardware industry and during that time I have been involved with and written about all aspects of new products from development to introduction and everything in between. In fact, I have even written about how to do product variations, re-engineering, re-positioning and re-introductions in my online course on the Product Life Cycle.

One aspect of the process that frequently slowed the whole process was product evaluation. Recently, I discovered an alternative to the traditional do-it-yourself approach to product evaluation and I found it right in my own backyard. OnSpex is a Cleveland based company that helps manufacturers speed up the process and can provide assistance on compliance with UL, CSA, ASTM, ANSI, EMC and FCC standards as well. In addition, their credibility with retailers can have a positive affect on the acceptance of your new product.

If you need accelerated product evaluation for hardlines products like: plumbing products, electrical and gas appliances, power tools, and personal protective equipment, you might want to consider contacting OnSpex. If on the other hand you need to develop a plan to take your new product to market, then you might want to consider my "Guide to the U.S. Hardware Market."

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