Industrial Supply Association

The world of trade associations and trade shows is changing. Some participants are stuck in the old ways and some are searching for the new way to serve their industries and their members. Congratulations to IDA and ISMA (formerly ASMMA) for taking the bold step of combining a distributors association and a manufacturers association into a single association under the name Industrial Supply Association. The leadership of the two groups are to be congratulated. This was a difficult decision and there are no guarantees of success, but they made a decision rather than letting both associations continue down the same old path.
The future is unpredictable and more so now than ever before. Change is coming at such a rapid pace that anticipating the future is impossible. Consequently the future of the new association is unclear at best, but the cooperation that brought both associations to this point is a very strong base upon which to build in this time of heightened uncertainty.
Congratulations ISA!!!!